Web & tools
Hi, I’m Jellie.
Web dev by day, food creator daily. I review treats around Austin, and I build the websites and tools behind everything you see here.
My story
By day, I’m a frontend developer with five years of experience - the last three in e-commerce, and the last two on enterprise retail platforms that run more than one storefront. Platform migrations, third-party integrations, marketing tech, and production UI.
The rest of the time, I’m the person behind @treatswithjellie. I post a food reel every day, and I built everything that runs this brand myself: the site you’re on, the media kit, and the connection that lets me ask an AI about my real Instagram numbers whenever I want.
I build with AI in the open. Most of my recent work was built alongside Claude, and the newest with Fable, Anthropic’s latest model. The speed is new. Knowing what’s actually production-ready is the part I bring.
The dev side of my work lives at julzcreations.com.
How I can help
Start here
The full package
Before anyone visits you, they check you out online: 93% of diners look at three or more places before picking a spot, and about a third go from Instagram straight to your website. Most businesses hire one person for the content and another for the site, then lose customers in the gap between them. I film the reel and build the page it links to - the menu is current the day the reel drops, the link works, and you can see what drove the visit. One person, one plan, one phone number.
Build
Sites, tools, and dashboards
Live in days, easy to update yourself, and you own it outright - no monthly site-builder subscription.
- A brand site like this one
- New features for the site you already have
- A market-day one-pager: menu, location, sold-out flags, updated from your phone
- A media kit on your own domain, with numbers that update themselves
Connect
Integrations, and AI that can act
I wire your tools together, and I can connect your accounts to an AI assistant so you can just ask. I fought through that setup on my own account, so you don’t have to.
- Instagram insights connected to Claude or ChatGPT
- Forms, calendars, socials, spreadsheets, payments - talking to each other
- Automations that run on a schedule, then stay out of your way
Learn
Co-pilot sessions on your project
Bring the thing you’re stuck on. We build it together, and you leave able to keep going on your own.
- One-off session to get unstuck
- Recurring sessions to level up how you build with AI
Also on offer: a monthly AI briefing on a slow-moving topic you care about, pulled from sources you name.
Store migrations, before and after
At my previous company, Lumen Tactical, I helped move whole online stores onto a modern platform. The brand stays the same, and the site underneath gets faster and easier to work on. Both of these are live today:
A full storefront migration. I built the front end of the new site.
This store was moved over using the code I wrote for Longhorn.
Shipped at enterprise scale
My full-time job is building for Galls and its family of stores, live e-commerce sites with thousands of shoppers a day. I make the pages and features people actually buy with.
- Homepage remakes for new storefronts, two of them production-ready in a single night
- Product pages, carts, search, and checkout flows
- Design-to-live-site work across galls.com, uspatriottactical.com, and tacticalgear.com
- I was the only developer on the flagship store for half of last year
I’ve had AI in my toolkit since 2023.
What I’ve built
Everything here is something I actually use.
This site
The pages, the media kit, and the PDF it generates. You’re looking at the working sample.
My Instagram, talking to my AI
A live connection to the account’s real Instagram data - the same one I use to ask for strategy whenever I need it.
SubTracker
A free, dead-simple subscription tracker. Small custom software can be quick to build and still feel like yours.
Travel Journal
A multi-user trip journal and expense tracker, built for group trips. Idea to live in days.
Kind words
Coming soon
I’m collecting a few kind words from people I’ve built with and for. Check back soon - or be the first.
Let’s talk
The easiest first step is an email. Tell me what you’re running, and I’ll tell you honestly what’s worth building - and if a template tool fits you better, I’ll say that too.
I do this alongside a full-time job, so I take on a few projects at a time. Everything is scoped to be handed off working and documented - yours to keep.
Project pricing is scoped up front. Sessions are a simple flat rate.