I grow beautiful things on purpose.
Hi, I’m Jellie. At a glance:
- Engineer by trade - developer at an enterprise e-commerce brand
- Food creator - Austin’s prettiest little treats, judged honestly
- Building small tools constantly - it’s how I learn and grow
What I’m about
I think the small stuff is worth taking seriously. Last weekend I watched a guy spend five minutes hand-squeezing my lemonade at the farmers market, and I haven’t stopped thinking about it. That’s basically what my reels are: someone caring more than they had to, filmed so you can see it too.
I delight in making physical things - food especially - look delightful. And I’m learning to use my voice; honestly, I’m still finding it. That’s part of what this page is: me figuring it out in public, one reel at a time.
I have a soft spot for the small makers, the ones with a tent and a folding table and one thing they’re really proud of. I’m just getting started at helping them get seen - if that’s you, come say hi.
The short version of a long story: I grew up in an Asian immigrant household where the plan was college and a high-paying engineering job. In 2020, an accident with an 18-wheeler put me in a coma and took most of my left side. I relearned how to walk, talk, and use my left hand, and I still do my own physical therapy every day.
Through it all, one thing kept coming back: I want to build things, and now I do! I’m grateful to have the opportunity to enrich people’s lives through my work, and strive to produce content that tells a story and makes an impact.
What I make
All reviews →I look for the one thing in each treat that’s worth staring at, then tell you honestly if it’s worth the trip.
Brand collabs
Gifted features for local spots - filmed in-house, with the verdict still mine.
Hidden gems
Low-key spots with one genuinely adorable signature treat - staged with care, judged honestly.
The rest of that story comes out in pieces on Instagram. Follow along. @treatswithjellie
Run a small food business? I also make reels and build websites for makers I believe in. The verdict on my own feed always stays mine - paid work goes on your page.